News from the HQ: G Sharp (Publishing) Design
Keen-eyed visitors may have noticed a slight website update. Perhaps things seem a bit more…bookish.
Indeed, change is afoot! (Well, kinda.) Here’s the deal, in a convenient Q&A format:
What’s the big news?
I’m pivoting my practice from marketing general graphic design services to solely focusing on publishing design. While I will still work with all my non-author clients and take on new general design work as I can, my ‘storefront’ will position G Sharp as a publishing design resource.
So, you’re just doing book covers now?
Not just covers. Interior layouts and graphics too. I’ll also handle file preparation and can coordinate end-of-process services such as proofreading and EPUB conversions. Additionally, I can help with collateral marketing to support your book launch, including one-sheeters, mailers, business cards, websites, and so on.
Why publishing design?
It’s what I’m most passionate about as a designer. I’ve felt a pull in that direction since launching G Sharp Design back in the summer of 2019. Over time it was evident that my practice was attracting the most interest from the self-publishing sector. And truth be told, I was drawn right back to it. I’m really fascinated by authors, especially those who have an ambition to self-publish. And due to my years in a publishing design role, I feel the most comfortable and confident working on those projects.
What does this mean for you as a publishing designer?
Better service, stronger results, and making a positive impact on self-publishing. Let’s talk about that last one for a moment.
I often hear this on client calls: “I don’t want my book to look self-published.”
Not “cheap” or “tacky” or “amateurish”. It’s always, “don’t make it look self-published.” And I get it. But it’s funny how we all recognize self-publishing as an increasingly valuable tool, yet want to mask the fact we’re using it.
“Self-publishing is the smart approach for many aspiring authors, and they’re entitled to quality design just the same as authors publishing under a major imprint.”
My new mantra is this: I’m out to make self-publishing look better. Self-publishing shouldn’t be viewed as a consolatory option. For many, publishing through traditional channels isn’t sensible. Self-publishing is the smart approach for many aspiring authors, and they’re entitled to quality design just the same as authors publishing under a major imprint.
(None of this is to say I won’t take on authors who are publishing traditionally, but it’s far more common that those individuals are working with an in-house creative team.)
What about current clients who use you for non-publishing work?
Worry not, I’m still your guy and hope we can work together for many years to come! Don’t hesitate to reach out about any non-publishing design, whether it’s a new or existing project.
Will you take on logo projects or other non-publishing work?
Yes! As bandwidth allows, I will happily discuss any design work that’s not related to publishing. Logos, marketing stuff, you name it. If I can’t help you, I will reference you to someone who can.